Ok I think I have found my new favourite bread roll shape. 
Those that have been around for awhile know that bread is my favourite thing. I love experimenting with different shapes and concepts. It turns something fairly basic into something very impressive looking. 
Use your favourite dough recipe for these. See my bread tips here for my  go to recipe.
Start by dusting your bench with a little flour. Roll an oval shape as below. You want it about 1cm thick. It doesn’t have to be neat at all.
Using a knife or pizza cutter make cuts as shown below. Do not cut all the way to the edge.
Now I didn’t get a clear photo of the next step. You basically want to grab the top and bottom in both hands and twist the shape a few times. Keep it very rustic. 
Roll that shape into a snail shape. Tuck the end underneath the roll.
Repeat for all your dough. Every shape differs slightly. Let them sit for 15-30 minutes to rise again if possible.
Brush with a little beaten egg and bake at 180 degrees for approximately 20-30 mins. This will vary slightly based on shape and oven.